Intercultural training

Understand the cultural imprint of your international business partners. When companies act globally, they are confronted with a variety of attitudes and behaviors of their business partners from different cultures.

An international business environment is characterized by irritations and disturbances in intercultural encounters and thus requires special customer care or international assignments of employees.

We take a closer look at culture-specific ways of working. Build bridges with the help of our intercultural training.

Ein Steg zum See mit typisch Japanischer Architektur. Symbolisch für Japanische Kultur kennenlernen.

Markets international assignment is certain. Possibly your family will travel along with you. What images of your destination country are created? A new role, a heavily changed personal as well as professional environment, a foreign language and culture are all challenges which you will have to face.

Prepare yourself and your family for the life and cooperation with people from your assignment destination. To us it is important that you can settle into your new home and achieve your work-related goals more easily.

Europäer und Chinese sitzen am Tisch und arbeiten herzlich miteinander zusammen
Doing business in Asia

In times of internationalization, customer service is often times more difficult than expected with country representatives. As a result, performance indicators (KPI’s) worsen despite locally booming markets

With our training “Doing business in Asia” you prepare yourself for international trade fairs, company visits as well as your collaboration with Asian customers and suppliers.

unzählige internationale Flaggen die im Wind wehen.
culture general and cross-cultural trainings

Companies that strive to be successful internationally need employees who have an understanding of the cultural imprint of their international business partners.

Our culture general and cross-cultural trainings will make you aware of appropriate intercultural communication with customers, colleagues and suppliers.

This will lead to a more understanding and therefore more joyful cooperation.

“When in Rome, do as the Romans do”

Intercultural training

  • Language: German, Korean, English
  • Duration: 1-2 days
  • Location: In-house, in rented seminar rooms or online
  • This training is offered as group or individual training
  • As HR manager you onboard international personnel to your company. You want to attract qualified personnel from abroad and actively retain international specialists.
  • As a strategist you are interested in culture general, cross-cultural or culture specific training 
  • As a project or team leader, you will work with specific target cultures or in customer support
  • In close cooperation with our trainers, we offer culture specific training courses e.g., for East Asia, Japan, China, Korea and all countries of the European Union.
  • Expectations in intercultural encounters
  • Core values of specific cultures and their cultural orientation
  • Historical figures, data and facts
  • Do’s and don’ts
  • How to welcome your global customers, colleagues or business partners
  • What are cultural similarities and differences?
  • Culture specific aspects of verbal or non-verbal communication
  • Intercultural awareness in business communication, e.g. in emails, phone calls or business meetings
  • Communication styles in international comparison
  • Reasons for unexpected reactions in feedback situations
  • Potential misinterpretations
  • Practical advice for culture-sensitive wording

You can combine online seminars with face-to-face seminars. Through this you will gain basic knowledge regarding intercultural contexts, increase your gain of knowledge and deepen your understanding in face-to-face training.

We are happy to prepare a bespoke offer



    We offer you an exciting methodical mix with roleplays, exercises, simulations, case studies, group work and videos, since interactive seminars are our strength.

    Our trainers have several years of experience abroad and are thus able to provide you with a maximum of experience and practice orientation during our intercultural trainings.